Service
Prices will vary from place to place as with any product or service. Things you should ask and check or verify for yourself are.
Experience:
Should be at least 10 years of full time work. Trained by others with as much or more exp. Just because someone can set up a table doesn't mean they got it right.
References:
Should be available by phone or reviews posted online. An excellent site which does not remove or "filter" reviews is Ikarma.
License and Insurance:
A MUST!